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JCDecaux Middle East is proud to spotlight an exciting industry initiative led by its exclusive SSP, VIOOH, in partnership with The Drum.
For the first time, VIOOH is introducing its globally recognized State of the Nation research to the Middle East, offering a comprehensive deep dive into the trends, forecasts, and growth opportunities shaping the programmatic Digital Out-of-Home (DOOH) landscape in the region.
As programmatic DOOH continues to gain momentum, this research provides valuable, data-driven insights tailored to the evolving Middle Eastern market. It aims to equip brands, agencies, and marketers with a clearer understanding of the channel’s potential and its role in future media strategies.
To mark the launch, VIOOH, in collaboration with The Drum, will host a dedicated online event on Wednesday, 29th April from 2:00 PM to 3:30 PM GST.
The session will feature a curated series of fireside chats and panel discussions with industry experts from across the region, exploring key developments in programmatic DOOH.
REGISTER NOW TO SECURE YOUR SPOT!
