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JCDecaux is proud to announce that the Airport Audience Metrix (AAM), a pioneering audience measurement solution designed specifically for airport advertising, is now live at Zayed International Airport in Abu Dhabi.
Developed by JCDecaux’s Data division, the Airport Audience Metrix is the first global standard designed to provide advertisers with accurate performance metrics for their airport campaigns. The system uses a combination of real data points to calculate reliable KPIs such as viewed impressions, reach, unique passengers, and frequency.
By offering precise breakdowns across most of the media offer, AAM enables brands and agencies to better understand how their campaigns are performing - something that has long been missing from the world of out-of-home advertising. The result is increased confidence, transparency, and the ability to make smarter planning decisions across large-scale campaigns.
Advertisers and agencies in Abu Dhabi are already embracing the platform, sharing enthusiastic feedback about the visibility they have now into campaign performance and a deeper understanding of audience engagement at Zayed International Airport.
As airports become increasingly central to the brand marketing mix, AAM ensures that Zayed International Airport is not just keeping up, but it’s leading the way towards the future of OOH.