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As Zayed International Airport marks its first year of operations, the advertising arm of JCDecaux Abu Dhabi is reflecting on a period of sustained growth and expansion. In just 12-month time, the airport has become a hub not only for global travelers but also for international and luxury brands keen to connect with a high-value audience.
JCDecaux Abu Dhabi has been one of the main drivers of this transformation. Its collaboration with the airport authority has allowed it to develop a suite of advertising solutions that offer brands a unique opportunity to engage with travelers. The shared goal has always been clear: create an environment that enhances the passenger experience while positioning Zayed International as a desirable location for advertising campaigns. By focusing on these objectives, JCDecaux Abu Dhabi has succeeded in turning the airport into a first-class platform for advertisers across many industries.
Over the past year, JCDecaux Abu Dhabi has attracted a range of new clients, from global fashion giants to regional real estate developers and fintech companies. These brands see the value in engaging with the airport’s affluent, international audience, and their presence has further strengthened the airport’s reputation as a key destination for premium advertising.
Innovation has been a key driver behind JCDecaux’s approach. The introduction of dynamic lightboxes and iconic digital displays has helped create a striking visual impact within the airport, allowing brands to stand out in an environment saturated with high-end messaging. Iconic media like the Marhaba Grand Tunnel and The Curve have added a new dimension to airport advertising, making the airport an attractive and innovative venue for brands looking to make a lasting impression.
Looking ahead, JCDecaux is expanding its portfolio with new projects and further refining its approach to airport media. The focus remains firmly on enhancing the passenger experience and offering brands fresh, creative ways to engage with their audience.
Much of the success of the past year can be attributed to the close collaboration between JCDecaux and the airport authority. This partnership has enabled both parties to align on a common vision, creating a platform that benefits travelers, brands, and the airport itself.
The future looks bright as JCDecaux Abu Dhabi continues to push the boundaries of what airport advertising can achieve.