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- Dubai, UAE
Emirates, Dubai Airports and JCDecaux today announced the launch of the VIP Arrivals Digital Gate at DXB Terminal 3, an exclusive premium digital media gateway designed to engage Emirates First and Business Class passengers at the very moment they arrive in Dubai.
Strategically located within the dedicated Emirates Chauffeur Service area in Terminal 3 Arrivals, the VIP Arrivals Digital Gate introduces a striking new digital environment, combining two large-format landscape screens (12 sqm each) and two double-sided digital columns (4.8 sqm each) to deliver six high-impact digital faces in an elegant, uncluttered setting.
Designed for one of the world’s most affluent travelling audiences, the platform offers luxury and premium brands a unique opportunity to connect with high-value passengers at a decisive moment of the journey, just before they step into the city. Blending sophisticated design, premium visibility, and contextual relevance, the VIP Arrivals Digital Gate further reinforces DXB’s position as a global gateway for luxury travel while elevating the passenger arrival experience through impactful, carefully curated digital content.
The launch also reflects the strength of a strategic partnership between Emirates, Dubai Airports and JCDecaux Dicon, three industry leaders united by a shared ambition to continuously enhance the passenger journey through innovation, excellence and world-class infrastructure. Together, they are setting a new benchmark for premium airport media in the region by combining the power of the world’s leading airports, a flagship global airline and best-in-class digital out-of-home expertise.
Boutros Boutros, EVP Corporate Communications, Marketing and Brand, Emirates Group, commented: “Our First and Business Class customers expect a seamless and elevated experience from door to door. The VIP Arrivals Digital Gate brings a fresh dimension to our dedicated Chauffeur Service area, while offering selected brands a distinctive opportunity to reach a highly sought-after audience.”
Eugene Barry, Chief Commercial Officer at Dubai Airports said: “We are committed to delivering an exceptional experience for our guests across every touchpoint. The VIP Arrivals Digital Gate at Terminal 3 enhances our arrivals environment with a smart digital platform that complements our premium service offering, and reflects DXB’s position as a leading platform for luxury travel and innovation.”
Martin Sabbagh, CEO at JCDecaux Middle East & Africa, added: “The launch of the VIP Arrivals Digital Gate at DXB Terminal 3 is a powerful illustration of the strength and ambition of our partnership with Dubai Airports and Emirates. By combining an exclusive location, a highly affluent audience and state-of-the-art digital formats, we are creating a unique media platform that enables brands to deliver impactful and memorable campaigns at one of the most premium touchpoints of the passenger journey.”
About Emirates Airlines
Emirates is a leading global airline based in Dubai, UAE, operating one of the world's largest fleets of Airbus A380s and Boeing 777s. Founded in 1985, it connects travelers to over 150 destinations, offering premium service, innovative inflight entertainment, and a diverse, multicultural crew from over 140 countries. For more information about Emirates, please visit www.emirates.com
About Dubai International Airports
As the world’s number one airport for international passenger traffic and ranked third globally for total passenger traffic, DXB is a premier global aviation hub and a key driver of Dubai’s economy. in early 2026, DXB recorded its busiest Q1 in history, maintaining strong momentum with 95.2 million guests in 2025. The airport serves over 220 destinations across 90+ countries through more than 90 international airlines. For more information about Dubai Airports, please visit www.dubaiairports.ae
About JCDecaux
JCDecaux is the world’s leading outdoor advertising company, driving innovation and excellence in the advertising industry with solutions that reach audiences worldwide. Committed to delivering impactful and sustainable advertising that enhances urban landscapes, JCDecaux remains at the forefront of utilizing technology to create meaningful connections between brands and consumers. For more information about JCDecaux Middle East, please visit www.jcdecauxme.com
Keys figures
Key Figures for JCDecaux
- 2025 revenue: €3,967.1m - H1 2026 revenue: €1,953.9m
- N°1 Out-of-Home Media company worldwide
- A daily audience of 850 million people in more than 87 countries
- 1,105,906 advertising panels worldwide
- Present in 3,895 cities with more than 10,000 inhabitants
- 11,894 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the SBF 120 and CAC Mid 60 indexes
- JCDecaux’s Group carbon reduction trajectory has been approved by the SBTi and the company has joined the Euronext Paris CAC® SBT 1.5° index
- JCDecaux is recognized for its extra-financial performance in the CDP (A-List), MSCI (AAA), Sustainalytics (11.1), and has achieved Gold Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture (636,625 advertising panels)
- N°1 worldwide in transport advertising with 154 airports and 257 contracts in metros, buses, trains and tramways (374,718 advertising panels)
- N°1 in Europe for billboards (94,562 advertising panels worldwide)
- N°1 in outdoor advertising in Europe (740,067 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (168,815 advertising panels)
- N°1 in outdoor advertising in Latin America (103,865 advertising panels)
- N°1 in outdoor advertising in Africa (31,364 advertising panels)
- N°1 in outdoor advertising in the Middle East (20,852 advertising)