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JCDecaux, the number one outdoor advertising company worldwide, announced that its subsidiary, JCDecaux Abu Dhabi, will start its operations at the new Abu Dhabi International Airport Terminal A on November 1st, 2023.

Abu Dhabi International Airport Terminal A features one-of-a-kind architectural records - 742,000 sqm of built area, a 52-meter high and 180-meter long single-standing dome, and the world’s largest luggage handling system. This state-of-the-art airport has been designed with the UAE capital’s vision in mind of welcoming up to 45 million passengers a year, more than double the current airport capacity.

JCDecaux has been the exclusive advertising concessionaire at Abu Dhabi International Airport over the past 10 years and the signing of the new 10-year advertising contract for Abu Dhabi International Airport Terminal A, reconfirmed the solid partnership with Abu Dhabi Airports, paving the way to further consolidate JCDecaux’s OOH leadership in the Middle East, with a strong presence in over 35 airport platforms in Bahrain, Kuwait, Oman, Saudi Arabia, and UAE.

The launch of Abu Dhabi International Airport Terminal A will unveil ground-breaking media platform that blends in perfectly with the architectural elements, keeping in consideration aesthetic principles and passenger journeys. This includes the latest generation of digital media with 85” LED screens delivering reach and frequency, iconic media walls offering an immersive experience to passengers, innovative dynamic lightboxes, premium sponsorship opportunities and exclusive VIP networks. 

The media offer, supported by an ambitious data strategy and a shift to more digital solutions, will indeed offer brands the ability to better qualify and target specific audiences.

Wissam Zaatar, Managing Director of JCDecaux Abu Dhabi, Bahrain and Kuwait, said: 'We are proud to start a new chapter in Abu Dhabi with the new Abu Dhabi International Airport Terminal A. Our group has been delivering innovative advertising solutions that enhance the passenger experience while providing brands with unparalleled exposure and this has been the spirit of our platform at Terminal A. As the number one worldwide in airport advertising, we will continue to use our expertise in media and audience data measurement to enhance the efficiency of the campaigns and ensure relevance to the passengers thus elevating their experience.”

Published in UAE - Abu Dhabi