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- Dubai, UAE
As a global leader in airport advertising, JCDecaux has had sustainability as a core part of its business strategy since its inception. Over the years, we have successfully collaborated with Dubai Airports to reaffirm our commitment to sustainability and provide environment-friendly Airport Advertising solutions to brands. Our collaborative efforts in helping Dubai Airports to develop a more sustainable global aviation industry was recognized recently with them winning an award for the Best Aviation Sustainability Programme (Environment pillar) at the Sheikh Mohammed bin Rashid Global Aviation Awards in 2022.
A DYNAMIC ECOSYSTEM AS CONVERSATIONS AROUND SUSTAINABLE DEVELOPMENT TAKE THE CENTRE-STAGE
The growing importance of sustainability has been one of the key topics of recent years. This represents a vital cultural shift across all industries. Communicating sustainability messaging and partnering with media owners that align with the brands’ ESG practices effectively now ranks among the most important aspects of the business strategy. While brands that partner with us make efforts in sustainable development, we too, in partnership with Dubai Airports, have made it rooted in the local strategy, establishing it as a key factor in innovation, differentiation, and competitiveness.
JCDECAUX DUBAI'S AMBITIOUS SUSTAINABILITY EFFORTS IN PARTNERSHIP WITH DUBAI AIRPORTS
We have been able to implement several initiatives over the years to optimize our environmental footprint. Since 2018, the company has replaced the traditional tubes in the airport's lightboxes with LED lighting, resulting in a significant reduction in energy consumption of approximately two times. This shift has not only boosted the efficiency of the lightboxes but has also improved the quality and reliability of the advertisements.
Additionally, JCDecaux started upgrading its advertising lightboxes with a more expansive and sophisticated design, incorporating a light-dimming technology. This technology aids in minimizing electricity consumption while maintaining the advertisement campaign's visibility and impact.
JCDecaux Dubai employs a sustainable strategy for advertising sites at Dubai Airports. The company ensures that the volume of electricity required to power its media is entirely sourced from renewable sources at Mohammed Bin Rashid Al Maktoum Solar Park in the UAE, and then transferred to the grid. This approach helps to reduce the demand for electricity production at traditional fossil fuel power stations.
WASTE MANAGEMENT & RECYCLING: AN INGRAINED CRITERION ASSOCIATED WITH OUR OPERATIONS:
Addressing the primary concern of print-OOH translating into a large amount of landfill waste, our local team has ensured to optimize the process and selection of vendors and partners in every step to reduce waste and conserve resources. All static media sites installed since 2019 at Dubai International (DXB) use 100% PVC-free textiles and our local teams ensure to implement eco-design practices while installing new advertising sites.
PROACTIVE EFFORTS IN REDUCING THE COMPANY’S VEHICLE CARBON EMISSIONS:
JCDecaux provides eco-driving training for all its employees who drive company vehicles for operational functions of the business. This training equips them with techniques that help to reduce fuel consumption, greenhouse gas emissions, and accident rates. Through this initiative, JCDecaux is demonstrating its commitment to corporate social responsibility while caring about its environmental impact too.
By choosing to work with Dubai Airports and JCDecaux, you are selecting responsible organizations that prioritize public necessity, are committed to responsible actions, and guarantee that your marketing campaigns are entrusted to partners dedicated to a green future. Together, we can contribute to creating a more positive and sustainable world.
We are all stakeholders of a more sustainable world.