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- Dubai, UAE
Brands can now take their campaigns at Dubai International (DXB) to new heights with the iconic 3D content-enabled premium media platforms by JCDecaux.
Giving brands the opportunity to showcase their products and services at the world’s busiest international airport, JCDecaux is thrilled to provide state-of-the-art 3D content technology allowing them to communicate with their audiences in a new immersive way.
Providing extensive coverage across the three key terminals at DXB, the 3D content is available on a range of digital screens strategically placed in areas with high dwell time and visibility, such as boarding gates, access points to the VIP Lounges and the baggage belts area. This cutting-edge creative technology provides brands with an extraordinary opportunity to catch the audience’s attention while they’re in a unique mindset, thereby increasing brand recall and ad awareness.
One of the most significant perks of 3D content in OOH advertising is its ability to create a buzz. With the increasing popularity of social media platforms, there is a growing demand for visually appealing content that stands out from the crowd. Creative OOH advertisements have high scope of social media virality due to their distinctive and captivating features. According to a recent study by Neilson, 66% of OOH viewers use their smartphones in response to see an OOH ad, thereby contributing to a much more effective campaign.
‘’We are always looking for new and innovative ways to enhance the advertising experience at Dubai Airports, and the introduction of 3D content is an exciting step forward. This technology will allow brands to engage with audiences in a new entertaining way, while making a lasting impact on their journey’’ said Bertrand Mouraille, JCDecaux Dubai Managing Director.
For more information about 3D content, please do not hesitate to reach us at firstname.lastname@example.org.