Bvlgari dazzles passengers at Dubai International (DXB) with a memorable Valentine's Day experience

Commemorating the season of love with their new elite perfume, Bvlgari has partnered with Dubai Airports, Dubai Duty Free & JCDecaux to invite passengers to experience the superlative emotions of the Italian lifestyle.

Located strategically at the entrance of the First & Business Class Lounges in the busiest concourse of DXB, Concourse B, the colourful pop-up also showcases ‘Allegra Baciami’, a scent that carries you away to romantic Italy, enveloping you in extraordinary emotions. Passengers visiting this one-of-a-kind pop-up will be smitten by Bvlgari's scent and leave the pop-up store with unique souvenirs: a beautiful card for their loved one or even a polaroid photo to immortalize this special, love-filled moment. 

As Dubai International (DXB) continues to retain its position as the world's busiest international hub, the airport offers brands a premium platform to reach an affluent global audience in a unique environment. Bvlgari’s experiential activation, that is set to last the entire month of February, leverages the dwell time in a key location, inviting elite First & Business class passengers to immerse themselves in an interactive Valentine’s festivity.