Dubai, January 16th 2018 – Paco Rabanne's #LetItGold campaign, designed to promote their 1 Million and Lady Million’ fragrances during the festive season is making a bold debut at Dubai International with a striking execution targeting 100% of departing passengers in Concourse B and Concourse C.
Positioned in direct proximity to a key passenger path leading to the duty free, the stand location is a good vitrine for brands willing to influence the consumer choice before the point of sales and maximizing the footfall to their shops.
Paco Rabanne is taking advantage of this unique location to display one specially made large podium featuring their perfumes as well has gold Christmas decorations enhance with a shiny backdrop and a catchy message “Celebrate holidays the Paco Rabanne way” to make the festive season last longer and cheer up passengers during this key gifting period.
Duty free promoters are also available onsite to engage with passengers face-to-face and to invite them to post their experience about both fragrances on social media using their trendy #LETITGOLD hashtag after viewing messages and testimonials of famous brand ambassadors though customized tablets.
Within a one-month period, the brand is willing to reach over 2million passengers thanks to the campaign.