With an estimated population nearing 12 million and more than $50 billion GDP for 2024, Jordan is a captivating blend of ancient history and burgeoning modern potential. Geographically diverse, it stretches from the dramatic desert landscapes of Wadi Rum and the unique, saline waters of the Dead Sea to the fertile Jordan Valley and the vibrant urban hub of Amman. While renowned for its rich mineral resources, Jordan's economy is increasingly driven by a resilient services sector, a growing technology scene, and its thriving tourism industry, attracting global visitors to iconic sites like Petra and numerous biblical landmarks. This stable nation offers a welcoming, hospitable lifestyle rooted in deeply ingrained Arab and Islamic traditions, yet embracing a progressive outlook, particularly within its cosmopolitan capital.
Jordan, Levant's foremost tourism destination
Among world's top 10 tourist destinations
Jordan's appeal as a dynamic and diverse destination is clearly reflected in its visitor demographics. A strong indicator of regional connections, over 50% of tourists arrive from vital Arab markets, especially Saudi Arabia, Israel, and Iraq, showing an impressive 15% increase compared to 2023. Adding to its global reach, Europe consistently provides significant visitor numbers, with Russia, Germany, France, and Italy being key contributing countries.
Within this rich landscape, Amman is the primary focus of Jordanian tourism, attracting 37% of total tourist traffic. Following closely, the historic city of Petra and Aqaba, known for its water sports and coastal attractions. This combination of diverse visitor origins and popular sites highlights Jordan's broad and expanding tourism appeal.
A premium media platform to Jordan
Queen Alia International Airport (QAIA) stands as Jordan’s premier media platform, offering unparalleled access to a diverse and dynamic audience across the Middle East and globally. As the main gateway to Jordan, QAIA has a rich history of connecting the East and West, serving as a vital aviation hub in the Levant. Strategically located just south of the vibrant capital, Amman, QAIA is undergoing continuous modernization and expansion. This commitment ensures its capacity to welcome around 9 million passengers annually, solidifying its position as a state-of-the-art facility designed for efficient travel and enhanced passenger experience.
Extime JCDecaux Airport: a successful partnership
Leveraging the global expertise of JCDecaux, along with its established presence in the Middle East especially in other major airport hubs of the region, Extime JCDecaux Airport will develop a new advertising offer, enhancing both brand engagement and passenger journey at Queen Alia International Airport. Key advancements include the deployment of a new broadcasting system, ISO 27001 certified, based on highly secure infrastructures, which will connect all digital assets across the airport and ensure real-time synchronization, seamless content delivery, and operational efficiency. Furthermore, Extime JCDecaux Airport will implement eco-friendly changes to static media platforms with energy-efficient LED panels replacing traditional lighting in static lightboxes, significantly reducing energy consumption and operational costs.
