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The desirable audience
Access an influent audience in the Middle East region and globally.
A leading transport hub not just in the region, but in the world.
the average time an international traveller spends at hubs worldwide, often setting time aside especially for airport shopping.
“If there were no ads, the airport would lose part of its creative edge."
A specific audience
GCC - UAE Nationals
Of the UAE Nationals pay attention to advertising while travelling
Of GCC travellers say advertising helps them know what products are available
Of the total passengers are tourists
Of AUH PAX declare handling management positions
The JCDecaux an audience expert
JCDecaux Airports Stories is an international research project exploring the perceptions, expectations and desires of the Global Traveller to provide detailed insight into their airport experience around the world.
Global Shopper Connections 2 takes us on the journey of the UAE traveller. The study reveals the decision-making processes, habits and motivations of high-value shoppers; where and why they shop, what type of purchases they make and their favourite destinations for shopping.