“Airports are the symbolic gateways to a city.”
MEET YOUR AUDIENCE
VALUABLE
Sir Norman Foster, Architect and Designer
Airport advertising offers a unique chance to reach a valuable audience:
- 68%
of international frequent flyers consider the airport part of their trip
- 85%
enjoy airport advertising
Source: JCDecaux airport stories
CAPTIVE
3 Hours
the average time an international traveler spends at hubs worldwide, often setting time aside especially for airport shopping
Source: Airport Council International, 2015
71%
of air travelers have more time to read advertising messages at the airport, offering brands great opportunities for intimate engagement
Source: JCDecaux Airport Stories
AFFLUENT
International frequent flyers's average income is at least 30% above the average of the local population
Source: JCDecaux airport stories
73%
of international frequent flyers like to treat themselves to indulge at the airport
Source: Luxe Redux, JCDecaux UK 2017
INFLUENTIAL
Airport advertising reaches key influential decision makers in "business mode":
82%
of business decision makers say B2B airport advertising is effective at reaching people like them
Source: "Airports Open for Business" study, JCDecaux 2019