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MEET YOUR AUDIENCE

Source: CIR Global Traveler Segmentation study, Jan - Dec 2018

VALUABLE

Airports are the symbolic gateways to a city.

 
 

Sir Norman Foster, Architect and Designer

 

Airport advertising offers a unique chance to reach a valuable audience:

 

  • 68%

of international frequent flyers consider the airport part of their trip

  • 85%

enjoy airport advertising
 

Source: JCDecaux airport stories

 

CAPTIVE

3 Hours

the average time an international traveler spends at hubs worldwide, often setting time aside especially for airport shopping

 

Source: Airport Council International, 2015

71%

of air travelers have more time to read advertising messages at the airport, offering brands great opportunities for intimate engagement

 

 

Source: JCDecaux Airport Stories

AFFLUENT

International frequent flyers's average income is at least 30% above the average of the local population

Source: JCDecaux airport stories

 

73%

of international frequent flyers like to treat themselves to indulge at the airport

Source: Luxe Redux, JCDecaux UK 2017

INFLUENTIAL

Airport advertising reaches key influential decision makers in "business mode":
 

Source: "Airports Open for Business" study, JCDecaux 2019

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