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- Dubai, UAE
JCDecaux, is excited to announce the rollout of our cutting-edge hyper-targeted offering at Dubai International Airport (DXB), leveraging our advanced technological capabilities to deliver the right message to right audience at the right time. This initiative exemplifies how JCDecaux's robust data ecosystem and strategic insights are revolutionizing targeted campaigns in the advertising realm.
At JCDecaux, we are committed to utilizing real-time connectivity and data intelligence to maximize the impact and effectiveness of our campaigns. By integrating seamlessly with Dubai Airport's flight information system, we activate screens at the boarding gates as soon as flights to specific destinations are announced.
Our recent campaign with e& UAE serves as a prime example of this innovative strategy. Designed to promote a data roaming package for passengers traveling to Saudi Arabia, the campaign utilized JCDecaux’s advanced targeting solutions to focus on flights bound for Riyadh, Jeddah, and Dammam. By dynamically adapting to real-time flight schedules, the campaign successfully engaged the intended audience with a high level of precision.
‘’We are glad to partner with e& UAE to leverage our innovative targeting capabilities’’ said Bertrand Mouraille, JCDecaux’s Dubai Managing Director. ‘’This collaboration demonstrates our commitment to delivering highly targeted and effective advertising solutions to brands in a high-premium and uncluttered environment like Dubai International Airport’’.
This campaign directed at UAE residents traveling to Saudi Arabia, not only underscores e&UAE’s dedication to offering a ‘’Borderless Plan’’ between these two key destinations but also demonstrates the power of JCDecaux’s advanced technological solutions.