Exclusive pDOOH Solutions in the Middle East
JCDecaux, the global leader in outdoor advertising, is proud to announce that JCDecaux Play+, its exclusive programmatic digital out-of-home (DOOH) solution, is now live regionally in the Middle East. This cutting-edge offering is available across key markets, including Dubai, Abu Dhabi, Kingdom of Saudi Arabia, Bahrain, Qatar, and soon Oman.
This initiative builds on the group’s extensive global expertise in implementing successful pDOOH solutions over 24 countries.
JCDecaux Play+ is now live on an extensive array of screens across major GCC airports, premium urban environments and malls. The media offering features an impressive mix of large-format iconic screens delivering substantial brand impact, and a vast choice of premium networks, perfect for data-driven campaigns targeting specific audience. Specifically, JCDecaux Play+ is now live in the following environments:
UAE - DUBAI | UAE - ABU DHABI | BAHRAIN | QATAR | KINGDOM OF SAUDI ARABIA |
| Dubai International Airport | Abu Dhabi International Airport | Bahrain International Airport | Doha Villaggio Mall | Jeddah International Airport |
| Tecom Business Communities | Doha City | King Fahd Causeway |
With JCDecaux Play+ we offer advertisers the ability to dynamically purchase DOOH, adjust campaigns in real-time, and optimize their strategies based on performance metrics, ensuring impactful and measurable outcomes.
Introduced with the aim of elevating the standards of digital advertising in the Middle East, JCDecaux Play+ provides advertisers with the means to connect with audiences in both meaningful and impactful ways, leveraging one of the most sought-after advertising locations globally.
Please use the below form to contact us and discover more about our programmatic offering in detail.
If you wish to submit a brief, kindly ensure to include the following details:
If you do not have a DSP, we can connect you with our partners or run the campaign through our managed service.
JCDecaux PLAY+ is led by Dom Kozak, Director of Programmatic at JCDecaux Dubai, who brings his experience from launching the first programmatic OOH offering for JCDecaux in the UK in 2018.