OPTIX is JCDecaux’s cutting-edge data solution. It leverages diverse datasets, meticulously collected from surveys, eye-tracking sensors, and neural sensors. These datasets are then processed using advanced Large Language Models (LLMs) and sophisticated machine learning tools, forming the core of JCDecaux's OPTIX solution.
This rigorous process enables OPTIX to provide a robust evaluation of creative assets. It precisely predicts viewers' attention levels, message clarity, and memorability, all while accounting for the specific media environment of the asset.
