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- November 15, 2021
Celebrating the launch of their new high-end perfume collection, Allegra, Bvlgari has partnered with Dubai Airports, Dubai Duty Free & JCDecaux to invite passengers to a unique immersive experience. Giving them the opportunity to style their own scent, Bvlgari encourages the passengers to discover the exclusive Allegra essences to create their personalized signature fragrance, a bold statement reflecting Bvlgari’s brand values.
Located strategically at the entrance of the First & Business Class Lounges in the busiest concourse of DXB, Concourse B, the colorful pop up also showcases Le Gemme, the exceptional jewel-fragrances of Bvlgari’s high perfumery collection, inspired by precious gemstones and rare olfactive gems of nature.
At the heart of DXB’s Terminal 3, reaching out to the first & business class passengers, the eye-catching design of the pop up is bound to deliver premium visibility and offer an exciting experience. With this unique experiential concept, Bvlgari leverages on the beginning of the world’s greatest event, Expo2020, that is expected to bring visitors from across the globe to Dubai, during the 6-month period since October 2021.