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Dubai, 03 April 2017
In an effort to create an engaging digital experience, Red Bull has deployed its GiveYouWings campaign on JCDecaux newly implemented iconic digital screens, noticeable by their exceptional size of 11 m2 and well sited on key roads targeting Dubai Media City, Dubai Internet City and Dubai Knowledge Park thriving communities and its large audience heading to and from the various hotels and restaurants, residential areas, shopping spots, business companies and universities in the vicinity.
Four different visuals, each displayed twice a day following a twelve-hour interval timetable, were used to display a punchy message in the two main spoken languages, Arabic and English, and was featuring fancy characters of RedBull popular cartoon, unveiling the brand’s zest for originality and capturing attentions of passersby.
In an effort to create an engaging digital experience, Red Bull has deployed its GiveYouWings campaign on JCDecaux newly implemented iconic digital screens, noticeable by their exceptional size of 11 m2 and well sited on key roads targeting Dubai Media City, Dubai Internet City and Dubai Knowledge Park thriving communities and its large audience heading to and from the various hotels and restaurants, residential areas, shopping spots, business companies and universities in the vicinity.
Four different visuals, each displayed twice a day following a twelve-hour interval timetable, were used to display a punchy message in the two main spoken languages, Arabic and English, and was featuring fancy characters of RedBull popular cartoon, unveiling the brand’s zest for originality and capturing attentions of passersby.