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Toys “R” Us Play Area in Madinah International Airport

Toys “R” Us developed a kid’s play area in Madinah airport. They occupied 110m2 of the boarding lounge with a house-like structure where they displayed a collection of outdoor toys such as a trampoline, a tree house swing set, a teeter totter, slides..etc.
The 3-year campaign targets 100% of domestic departing passengers while creating a fun environment for junior travellers.


Published in Saudi Arabia