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A historic milestone is at hand as JCDecaux, the number one outdoor advertising company worldwide, proudly celebrates a decade of activity in Abu Dhabi. Throughout the past ten years, JCDecaux has left an indelible mark on the airport and large format’s advertising landscape, distinguished by its innovative campaigns and unwavering commitment to excellence.
Central to this success has been the strategic alliance with Abu Dhabi Airports Company (ADAC).
Signed in 2013, the 10-year contract has granted JCDecaux the exclusive rights to manage the advertising spaces within three airports: Abu Dhabi International Airport, Al Bateen Executive Airport, the region's only dedicated private jet terminal, and Al Ain International Airport. A unique concession curating engaging and impactful campaigns that captivated millions of travelers passing through the airports annually.
An exciting new phase is ahead of JCDecaux Abu Dhabi as the collaboration with ADAC is going to continue and enhance. As the airport authority prepares to unveil its state-of-the-art Midfield Terminal, JCDecaux eagerly extends its partnership to manage the advertising spaces within this visionary airport. The Midfield Terminal, poised to supersede Abu Dhabi International Airport, promises to elevate the travel experience for up to 45 million passengers, double the current passenger capacity, and therefore, extending the reach and impact of JCDecaux's media.
Moreover, JCDecaux Abu Dhabi’s scope has transcended the airport in the recent years, taking over strategic locations of the UAE capital’s streetscape. Thanks to successful partnerships with the prominent entities Al Nahdha Investment LLC (ANI) and Aldar, JCDecaux Abu Dhabi has given the opportunity to local and international brands to reach an elite audience made of UAE residents and visitors on the move, by providing captivating large format media.
Behind JCDecaux's 10-year milestone lies an unwavering dedication of the JCDecaux Abu Dhabi team. Enthusiast and professional, the team is committed to push the boundaries of innovation and offer the best solutions to their clients. Their spirit of collaboration is the one of the key elements at the basis of JCDecaux success.
As we celebrate a prolific decade, we look forward to the projects ahead, committed to keep JCDecaux’s funding principle always at the core of our business.