Estee Lauder’s new stand at Dubai International in Concourse A has become a crowd-puller during the Chinese New Year celebrations. Strategically located on the passenger journey, this iconic experiential area is right before point of sales for Perfume and Cosmetics section. The stand displays a vibrant assortment of red, gold and black colors, very representative of Chinese New Year celebrations, highlighting the uniqueness of the display during this special time of the year.
The tactical activation is set to reach over 3 million passengers in an airport where China is among the top 10 sources markets and Chinese buyers account for 17% of all duty free sales.