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  • Dubai
  • December 23, 2021

Nestlé International Travel Retail, the travel retail arm of Nestlé, the world's largest food & beverage company, has launched a tactical campaign across Dubai International (DXB) in partnership with Dubai Airports, Dubai Duty Free & JCDecaux to drive awareness about its exclusive travel retail product KitKat Senses.            
 
To maximize the campaign’s impact and drive awareness about this new product, KitKat leverages on JCDecaux’s drive-to-store network by taking ownership of the passenger shopping journey with 177 digital screens strategically located before and at point of sales to influence passengers and trigger purchases in Concourse A (Terminal 3) and Concourse D (Terminal 1).

The campaign invites passengers to immerse themselves in the unique KitKat experience this holiday season. By displaying visuals of the different flavors of KitKat senses, Nestlé encourages departing passengers at DXB to “Bring home an exclusive break from their travel journey”. According to a study conducted by Nielsen for a renowned confectionery brand, JCDecaux’s drive-to-store network at DXB efficiently influences purchase consideration, with 51% more likely to visit the Duty-Free store.  
 
With DXB now operating at 100% capacity, Nestlé’s campaign is set to reach global passengers during the year’s peak travel period.
 

Published in UAE -DUBAI